NORDISK PANORAMA 2020 / HEAD OF MARKETING & PR

The 31st edition of Nordisk Panorama was a hybrid festival mixing online exclusives with select in-person events in Malmö. The industry gathered online to participate in the sessions, market, forum, meetings, networking – and audiences in all five Nordic countries had access to free streaming of the films as well as talks and masterclasses during the ten day festival.

One of my most rewarding experiences was initiating and producing Nordisk Panorama’s first multichannel marketing campaign ever, ”Film from your Sofa,” for the festival’s debut hybrid edition, which included both online and in-person events. This involved managing art direction, casting, and video ad production, ultimately leaving a lasting impact on the festival’s brand image and significantly enhancing audience engagement.

Additionally, I managed the development and production of content creation and visual communication, while also planning and executing communication, PR, and marketing strategies on local, national, and international levels, leading the communications department and overseeing both employees and volunteers. 

Nordisk Panorama Film Festival is the annual flagship of Nordic documentaries and short films.