MAFF / Lead PR & Marketing Communications Manager 2014-2015

During my tenure as the Lead Communications Manager and Graphic Designer at the Malmö Arab Film Festival (MAFF), I demonstrated a keen focus on brand strategy and integrated content creation and marketing for our festivals and year round-projects. Beyond festival season, my role extended to comprehensive brand promotion, at esteemed international events like the Dubai Film Market, Berlinale, and Cannes Film Festival, that included photography and designing marketing materials such as catalogues, brochures, and booth materials showcased at these forums and fairs.

Furthermore, I took charge of the marketing efforts for ACIS (Arab Cinema In Sweden), the festival’s film distribution company.

Malmö Arab Film Festival (MAFF) is the leading and largest film festival dedicated to Arab cinema outside the Arab world. The festival has been held annually since 2011, and has developed into one of the most important platforms for Arab cinema in Europe. MAFF Market Forum is the world’s first platform for cooperation and co-productions between the Nordic region and the Arab world.